Experiential Design - Task 2 / Experience Design Project Proposal
20.05.2025 - 03.06.2025 / Week 5 - Week 7
Siang Huey Yee / 0369549
Task 2 - Experience Design Project Proposal
OUTLINE
INSTRUCTIONS
Module Information Booklet
TASK 2 - EXPERIENCE DESIGN PROJECT PROPOSAL
Task 2 is a continuation of Task 1, where my partner, Shim Yi Xun, and I decided on the AR project idea we would proceed with. Initially, we chose the idea topic Nature Journey, which focused on nature-related topics. However, based on suggestions from our lecturer, Mr. Razif, we revised our idea and changed the name to WanderBloom.
Click here to view TASK 1
Requirements:
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Based on initial idea discussions, students are required to come up with an experience design project from a subject/topic of their choice.
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This can be anything from screen experience to physical space experience.
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They are required to create a professional experience design proposal document that explains their project idea and how will the experience be for the user.
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The proposal should contain:
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Analysis of current experience
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Comparison with similar solutions and how it can be better
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Sketches to visualize the experience
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Mock design of how the final outcome should be from the user’s perspective
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The project looks to develop the students’ understanding of what is an experience design and their creativity to come up with a good, unique, and magical experience design.
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It also looks to their ability to analyze, explain and breakdown their ideas into a proposal document.
For this project, my partner, Yi Xun and I collaborated to develop an experience design proposal called WanderBloom AR, an interactive AR experience that combines scannable physical cards with relaxing nature-themed activities. Our goal was to explore how augmented reality could be used to encourage creative play, mindfulness, and appreciation for natural environments — especially among young learners, nature lovers, and educators. This project allowed us to dive deeper into the possibilities of immersive technology while focusing on user-centered interaction design.
We began by identifying a clear problem statement: in today’s fast-paced, screen-heavy environment, many users — particularly children and creative hobbyists — have fewer opportunities to connect with nature in a meaningful, engaging way. We wanted to design a playful yet calming experience that doesn’t just simulate nature visually, but also encourages exploration, curiosity, and interaction. From that idea, we developed our objectives, including: enabling users to scan and combine nature cards to unlock themed environments, incorporating interactive tasks (like catching butterflies or building snowmen), and providing an aesthetically pleasing AR interface that’s simple and enjoyable to use.
To guide our proposal, we structured the work into several key sections — Overview, Objectives, Target Audience, User Persona, and User Journey Maps. We also created a series of mockup designs that demonstrated how the app would look and function. We worked closely together throughout the process, but YX and I divided our roles to make the workload more efficient. I mainly focused on creating the User Journey Map, defining the User Personas, and articulating the Problem Statement and Objectives, while YX focused on designing the visual mockups and interface elements. Despite this division, we constantly discussed and reviewed each other’s work, shared ideas, and made joint decisions on how to improve the proposal cohesively.
Another important part of our progress was preparing for the actual proposal presentation. We collaborated using Canva to design our presentation slides, ensuring the visuals and layout aligned with our project theme — calm, natural, and engaging. Together, we refined the flow of our presentation, wrote our speaker notes, and rehearsed how to best convey our ideas within the time limit. After finalizing the slides, we also worked together to record our presentation, making sure we clearly explained the key elements such as user interactions, AR features, and the intended user experience. The recording served as our official submission and represented all the effort we put into shaping WanderBloom AR into a compelling concept.
This project was a valuable opportunity to practice both teamwork and design thinking. It helped us not only visualize a product but also structure the journey of how users would interact with it, and how we as designers could make that journey enjoyable, meaningful, and memorable.
The full details of our project, including the Overview, Problem Statement, Objectives, Target Audience, User Persona, User Journey Maps, and Mockup Designs which you can view in the document attached below. We hope it provides a clear picture of our concept and design direction for WanderBloom AR.
Proposal Document (Google Doc) Link: https://docs.google.com/document/d/1uvCpUqDsD8OrD5R8HW39vtqKgVMPXplON-l_-yXQ5FE/edit?usp=sharing
Miro Board
Link: https://miro.com/app/board/uXjVIwE54yU=/?share_link_id=662496266400
Presentation Slides (Canva)
Presentation Slides (PDF)
Presentation Video (YouTube)
Google Drive Link - Task 2 Submission Folder:
https://drive.google.com/drive/folders/1e7TW1OFvRdxnLCKRRlRiLXrMIEjiLMVC?usp=sharing
REFLECTION
Working on the WanderBloom AR project with my partner, Yi Xun, has been a meaningful and eye-opening journey. I am genuinely thankful for the opportunity to explore augmented reality in such a hands-on and creative way. This task not only allowed me to understand how AR can go beyond visual effects, but also gave me a chance to design something that feels personal and engaging. From brainstorming nature-themed interactions to refining the user journey, I truly enjoyed imagining how small elements like ambient sounds, card combinations, or simple quests could bring joy and curiosity to different types of users.
What made this experience even more special was the chance to work on my own AR concept for the first time. Seeing our ideas come together which from early sketches to a fully thought-out proposal, made me feel proud of how much we’ve learned and grown. I realized that AR can be more than just a tech trend as it can be a tool for emotional connection, creativity, and mindful interaction. I am grateful for the support and collaboration throughout this project and this experience has definitely inspired me to keep exploring the potential of immersive technologies in future designs.
On the other hand, this project also came with its fair share of challenges. As deadlines approached, both my partner and I felt the pressure to quickly finalize our mockup designs, prepare presentation slides, write out the proposal content, polish the user journey map, and align our visuals with the AR concept. Time management became tough, especially when we had to balance this with other coursework. There were moments when we had to make quick design decisions or revise layouts late into the night, but these moments also taught us to work efficiently as a team and stay focused on our shared goals. Despite the rush, we are proud of what we managed to accomplish together.
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