Design Principles GCD60804 - TASK 2/ Visual Analysis

21.02.2024 - 06.03.2024  / Week 3 - Week 5

Siang Huey Yee / 0369549

Design Principles GCD60804 / Bachelor of Design (Honours) in Creative Media         

Task 2: Visual Analysis


OUTLINE



LECTURES

BACK TO OUTLINE

Visual Analysis

  • A method of understanding design that focuses on the visual elements and principles
  • A description and explanation of visual structure in itself 
  • To gain a deeper comprehension of how a design's formal aspects convey concepts, meaning, or content



- Phase 1: Observation
  • Observation is examining carefully, recognising the visual components of a design, and attempting to articulate them precisely and thoughtfully in our own words
  • Avoid reading the explanation or description about the design beforehand 
  • The observation phase is about looking, thinking, and finding good language to communicate what is noticeable


- Phase 2: Analysis

  • Analysis requires us to consider our observations and try to determine findings about the work based on the evidence of our observations
  • Consider the affects on the viewers as well as how the particular visual components that have identified combine to develop design principles that complete that piece of art or design



- Phase 3: Interpretation

  • In this phase, facts from reliable published sources regarding the design work (and sometimes the designer) and historical context are combined with your observations, description, and analysis of the piece
  • Determine the meaning and purpose of the design to be created



TASK 2 - VISUAL ANALYSIS

Students must evaluate, research, document, and analyse the existing art and design pieces that were chosen for Task 1 in this task. The design principles discovered in that work, as well as the design's size, placement, purpose, and effectiveness in relation to the selected UNSDG goal, will be studied by the students. Compose a 300–350 word visual analysis of the chosen design. 


"Fearless Girl" Sculpture by Kristen Visbal, 2017
Size: 50 inches (130 cm)
Medium: Bronze Sculpture




Phase 1: Observation 

The design work I have chosen in Task 1 is a bronze sculpture. This sculpture is 50 inches (130 cm) tall. This "Fearless Girl" sculpture portrays a little girl standing upright, her gaze fixed forward, and her hands confidently placed on her hips. The depiction suggests her courage and defiance. Furthermore, this sculpture initially positioned facing the iconic "Charging Bull" statue. The sculpture's dress appears to be billowing, achieved through curved lines, evoking the sense of standing against the wind.

(80 words)

Figure 2.1 The "Fearless Girl'"sculpture facing "Charging Bull" statue
Note : Figure 2.1 above is provided solely for the observation mentioned earlier. The primary visual reference should focus on the main figure provided.


Phase 2: Analysis 

Based on my observation, this design exhibits symmetrical balance, a principle of Balance. This can be evident in the arrangement of the sculpture's body and face. Aside from that, I have also observed that the design principles such as Movement is being employed on the little girl sculpture's dress, where it was being designed by the use of curves and lines that convey a sense of motion.

(67 words)

Phase 3: Interpretation

This "Fearless Girl" sculpture is being created to convey the message of gender equality, where to encourage women in leadership roles, young women's empowerment, women's education, gender equality, reducing discrimination in the workplace via education, equal pay for women, and women's overall well-being (Fearless Girl Sculpture, n.d.). This sculpture was created by artist Kristen Visbal, the sculpture was originally installed facing the iconic "Charging Bull" statue in the heart of New York City's financial district. Its purpose was to symbolize and advocate for gender diversity and equality in the corporate world.

The sculpture questions traditional conceptions of power and strength. It shows a little girl standing confidently with her hands on her hips and a determined expression on her face. The piece of art challenges the male-dominated financial industry and highlights the need for more representation and inclusion of women in leadership positions by placing this small figure in front of the enormous bull.

Overall, the "Fearless Girl" is a powerful reminder of the strength and determination of girls and women everywhere. The purpose of its establishment was to provoke thoughts on gender equality, motivate people to act, and help organisations create more diverse and inclusive work environments.

(198 words)

Total words: 345 words 



References

Fearless Girl Sculpture. (n.d.). Fearless Girl Sculpturehttps://www.fearlessgirlsculpture.com/

Kolhatkar, S. (2022, January 7). The ongoing saga of the 'Fearless Girl' statue. The New Yorker. https://www.newyorker.com/business/currency/the-ongoing-saga-of-the-fearless-girl-statue



FEEDBACK

BACK TO OUTLINE

Week 4:

My lecturer, Ms. Jinchi, recommended that I include an image showing the "Fearless Girl" sculpture facing the "Charging Bull" statue and add a caption below to describe the added figure for clearer clarification and understanding of the visual analysis mentioned regarding the position of the "Fearless Girl" statue. Additionally, it was suggested to include in-text citations in the visual analysis. Ms. Jinchi has approved my visual analysis for Task 2 and commented that it is well-written.



CONTENTS JUMPLINK

BACK TO OUTLINE

Design Principles GCD60804 - TASK 1/ Exploration


Comments

Popular Posts